The film
First, a short film.
A short film about how animals are used for food, clothes, lab tests and shows. Some of it is hard to watch.
You're in charge. Pause or stop whenever you like.
See how animals are used for food, clothes, lab tests and shows. Pick one small step that makes it better for them, and do it together with others. Nobody has to go vegan. Everyone's welcome, whatever you eat.
Get the app
Free for iPhone and Android.
How it works
Three things. Then you're off.
Before the film
PauseSkip the film
The hop
Then one small hop.
A hop is one small thing you do for animals. Buying one vegan thing counts.
No, you don't have to go vegan. A hop's a hop.
Together
Then we do it together.
Your hop lands with everyone else's. You watch the pile grow, and you can bring a flock along.
One of them is yours.
This is a step.
Oat milk in your coffee. It feels like nothing.
But hopp means two things.
In Swedish it's a hop, and it's the hope you feel after one.
And it's catching.
Someone sees you. Then someone hops along.
In the end there are too many of you to count.
So we'll do the counting.
Together
hops so far
One hop feels small. Logged by you all.
Estimate
About 1,475 animals helped
It's an estimate, not a receipt. We start from the hops you log and what people tend to eat. Nobody can know exactly, and we won't pretend to.
The figures here are examples.
Flocks
Hopping is better in company.
Start a flock with friends, family or work. You hop on your own and count together.
No leaderboard. Nobody singled out. Just one shared goal a week.
Solrosorna
ExampleThis week's goal
1,160 of 2,000 hops
Why small hops?
Because they're the ones that happen.
Finger-wagging doesn't work.
People who get shamed tend to stop listening. So nobody gets shamed here.
Small fits into today.
All or nothing easily ends up as nothing. You can swap the milk in your coffee, or email a politician, before lunch.
Together is easier.
We do a lot of what our friends do. See others hop, and it's easier to hop along.
We're not promising miracles. We don't know exactly what each hop does, and we won't pretend to. But this is what we're building on.
The app
Hopp in your pocket.
Hopp is a free app for iPhone and Android.
- Download on theApp Store
- Get it onGoogle Play
Good questions
Do I have to go vegan?
No, you don't have to go vegan. A hop's a hop.
What is a hop?
A hop is one small thing you do for animals. Buying one vegan thing counts.
Why is it called Hopp?
It's Swedish for both "hop" and "hope": one small hop forward, and the hope you feel when others join in.
What does it cost?
Nothing. It's free.
How hard is the film to watch?
A short film about how animals are used for food, clothes, lab tests and shows. Some of it is hard to watch. You're in charge. Pause or stop whenever you like.
What if I take a break?
Nothing. We don't count the days you didn't hop, and nobody drops a level. Your hops stay right where they are.
How do you count the animals?
It's an estimate, not a receipt. We start from the hops you log and what people tend to eat. Nobody can know exactly, and we won't pretend to.
Can you see what I do?
No. A hop is something you log yourself. We can't see what you eat, buy or do, and we don't want to.
Can I bring friends?
Please do. Start a flock and invite them. That's why it's called a flock.